The Outcome
A closed deal looks the same in every language.
The buyer found you because they could search — and read — in their own language. The rest was just real estate.
Your listings are only as visible as the languages they "speak." Here's how the NTREIS Translator connects your North Texas properties to buyers around the world.
When someone in France searches for property on google.fr, they search in French. Google serves them results in French. Your English-only website? It simply doesn't appear in those results — but you will be easily found with your 19 language IDX website!
The same is true for google.it in Italy, google.co.kr in Korea, google.com.br in Brazil, and every other localized search engine around the world.
It isn't personal — search engines are designed to screen for content that suits their users. If your website and content isn't in their language, it doesn't exist to them — just like Japanese websites don't appear in your results when you search in English on google.com.
This isn't a small thing. It's a massive, underserved market — now here for you! Your NTREIS Translator IDX website puts your website on the internet in Spanish LATAM · Spanish EU · French Canadian · French EU · Portuguese Brazilian · Portuguese EU · Italian · German · Polish · Russian · Turkish · Arabic · Hebrew · Vietnamese · Korean · Chinese Mainland · Chinese Hong Kong · Taiwanese · Japanese.
What if your next sale could be to a cash buyer from São Paulo? Or a relocating executive from Tokyo, or a family from Dubai looking for a third home in Dallas?
They're searching right now — in Portuguese, in Japanese, in Arabic. And they're ready to act. The only question is whether your website is showing up in the results they're seeing. From now on it will be!
Google operates over 100 country and language-specific search engines around the world. When someone in France goes to google.fr, they search in French. When someone in Italy uses google.it, they search in Italian.
Each of these search engines filters results for content in that language. English-only websites are not indexed, not suggested, and not displayed — just like Japanese websites don't appear when you search in English on google.com.
This means that without multilingual content, your North Texas listings are completely invisible to the vast majority of international property searchers. They're not being rejected — they simply don't exist in those search ecosystems.
The NTREIS Translator changes that. Your listings, translated into 19 languages, are indexed and discoverable on every one of these search engines.
The NTREIS Translator uses Immobel's expert human translators with a dictionary of over 3 million real estate industry terms. Not machine translation — professional, industry-specific localization.
International buyers consistently spend above the median price point in most U.S. markets. For North Texas agents, this means higher commissions on properties that might otherwise sit waiting for a local buyer.
International buyers are significantly more likely to make all-cash purchases. Cash deals close faster, with fewer contingencies and less risk of financing falling through.
Millions of international buyers search for U.S. real estate online every day — but they search in their own languages. Without multilingual listings, you're invisible to this enormous, motivated buyer pool.
As a benefit of your NTREIS membership, full access to the NTREIS Translator costs you nothing. Log in today and let the world find your listings.
Login Now